3M
16 hours
Graphic Designer
Print Design, Leaflet, Social
3M is a company that needs no introduction. They take pride in their commitment to innovation by employing thousands of researchers and scientists around the world to create the technology and products that advance every company, enhance every home, and improve every life.
For their chapter in Poland, they wanted to spark a social campaign to raise awareness and promote the initiatives they support.
The text given to build the campaign was the following:
" YOU CAN HAVE DREAMS
For years, 3M has been supporting those who require special care. As an organization whose mission is to make life easier, we also try to help people in more ad hoc ways.
For this purpose, we cooperate with the Polish Red Cross, the Dr. Clown Foundation, and the Polish Humanitarian Action.
We are involved in activities for the development and promotion of sport for the disabled, including organizing the annual wheelchair fencing tournament for the "Kiliński Saber".
We act for the benefit of the local community - we support special schools in Kostowiec and Wrocław.
We take part in many actions to improve road traffic in our country. "
I was given creative freedom. However, 3M, being a big corporation, had some style guidelines for printing deliverables.
I came up with the idea of following the same pattern on the 4 leaflets I designed. It would have a main focus point, always the face of one of the main actors, be it social workers, doctors, patients, etc.
Then the rest of the pictures would show these initiatives in action.
I would add textures for an abstract touch and use the colors in a playful way to overlap, connect, and close the composition.
These colors would follow a family, using different shades and tonalities of the same spectrum.
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